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GREEN ROUTES

Škoda

Skoda Zell am See

IDEA 

The range of electric vehicles is an important topic with respect to e-mobility. To show how far the Škoda Enyaq's battery can last even in low temperatures, a test drive was organized from Munich to Zell am See. A winter route from the German metropolis to an idyllic vacation region.


IMPLEMENTATION

A select group of journalists were permitted to personally test the performance of the new electric car on a trip to the Austrian Alps. The participants drove through a snowy winter landscape and the distinctive alpine panorama to the event location in Zell am See. The presentation of the vehicle was integrated into the snow-covered landscape and the event was geared towards a cozy and wintry atmosphere.


CONCLUSION

The drive to Zell am See appeared to be a weekend excursion, thereby demonstrating the car's everyday performance. The snowy, fairy-tale location of the destination was a perfect contrast to the German metropolis.

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