GREEN ROUTES
Škoda
Skoda Zell am See
IDEA
The range of electric vehicles is an important topic with respect to e-mobility. To show how far the Škoda Enyaq's battery can last even in low temperatures, a test drive was organized from Munich to Zell am See. A winter route from the German metropolis to an idyllic vacation region.
IMPLEMENTATION
A select group of journalists were permitted to personally test the performance of the new electric car on a trip to the Austrian Alps. The participants drove through a snowy winter landscape and the distinctive alpine panorama to the event location in Zell am See. The presentation of the vehicle was integrated into the snow-covered landscape and the event was geared towards a cozy and wintry atmosphere.
CONCLUSION
The drive to Zell am See appeared to be a weekend excursion, thereby demonstrating the car's everyday performance. The snowy, fairy-tale location of the destination was a perfect contrast to the German metropolis.