IDEA

For Biotherm, we took on the challenge of creating a setting under the title #Facethecold that authentically conveys the product message of the Aquasource Hydra Barrier Cream and stages the topic of self-care in a unique way. The result was an exclusive event for content creators, press and beauty specialists on the houseboat @herzahoi, which reflects the regenerating properties of the cream - with a sophisticated combination of beauty, wellness and activity in the midst of nature.

IMPLEMENTATION

The Aquasource Hydra Barrier Cream strengthens the skin barrier and ensures smoother skin. This skincare promise was made tangible through a multi-sensory experience:

• Workout sessions with @growingannanas - activity and skincare for the perfect glow
• Facials with the new Aquasource Hydra Barrier Cream - intensive moisture and regeneration
• Sauna sessions & cold plunges - a combination of heat and cold to stimulate and strengthen the skin
• Fireside Talks - relaxed networking with healthy snacks and drinks from @lucysthedeli

A product launch that not only explains the science behind skincare, but also makes it tangible for guests through targeted experiences. Or in the words of Biotherm: You work out, we work in - for better health, for better skin.

CONCLUSION

The right environment reinforces the product message. The Aquasource Hydra Barrier Cream was presented in a unique setting thanks to the combination of an exclusive location, multi-sensory experience and authentic brand staging. The result: a product launch that inspires and will be remembered for a long time.