IDEA 

Kieler Woche, Germany's largest sailing event, entices millions of visitors to come to the coast every year. In addition to the impressive sailing program, the event offers a colorful variety of cultural events, concerts and culinary experiences on the seaside promenade. As one of the event's sponsors, Audi was well represented.

IMPLEMENTATION

The staging of the brand, as well as the connection to sailing, was conveyed to visitors in the form of e-tron shuttle vehicles, the company's own stage and numerous brand presentations. For employees, interactive workshops were offered in an additional location and catering was provided in the exclusive Audi hospitality section, before setting sail on the ocean in various boats. The evenings wrapped up on a specially-designed houseboat right on the dock.

CONCLUSION

Kieler Woche 2023 was blessed with pure sunshine. Audi welcomed some 100 guests in its hospitality section. In addition to speedboat rides, visitors could also experience Kieler Woche from the water on ocean racers and J70 boats. Other than the sporting activities, the Kiel city center was also a place for fun, enjoyment and get-togethers.