IDEA

Two record-breakers on and off the Nürburgring: national and international journalists and influencers were given the exclusive opportunity to experience the impressive performance and revised design of the new Audi RS 3 and RS Q8 performance models up close.

IMPLEMENTATION

The Sabàtic Hotel in Sitges served as an elegant backdrop for the presentation of the new models. In this inspiring setting, guests were given a first impression of the vehicles and a preview of the day ahead. A joint dinner offered the opportunity to talk to Audi experts, discuss technical highlights in detail and get in the mood for the upcoming test drives.

The highlight of the event took the participants to the Parcmotor Castellolí racetrack. There they were able to push the RS 3 and RS Q8 Performance models to their limits in terms of power and dynamics. The vehicles were impressively staged in the picturesque surroundings of Castellolí, while the guests themselves were able to experience the record-breaking vehicles that had set new best times at the Nürburgring up close.

CONCLUSION

An event that was a success thanks to passion and team spirit. The harmonious combination of the exclusive atmosphere in the hotel and the dynamics on the race track provided the perfect stage to present the Audi RS 3 and RS Q8 performance models in all their strength.