IDEA

Ideally, a product launch should create an experience that is emotionally moving, captivating and memorable. How can a brand actively involve its community and generate enthusiasm? The answer lies in interactive, immersive events that offer a real adventure experience both on site and digitally.

IMPLEMENTATION

At the heart of the event was the big stage, where @paulasenfkorn and @twenty4tim not only unveiled the next task, but also interacted directly with the audience. The two had to overcome creative challenges that led from one guessing game to the next. All the while, they kept their eyes on the goal: the big reveal moment that resolved everything - when the brand new product behind all the challenges was finally revealed. The two were accompanied by mysterious voices, behind which were none other than @dodipi and @davidlovric. Their instructions and comments not only created excitement, but also great entertainment on TikTok and Instagram.

The Centro itself was transformed into the perfect event stage for the new Buttermelt Blush from NYX Professional Makeup: spectacular branding elements, creative installations and interactive photo spots transformed the shopping center into a NYX experience world. Spectators were able to follow the event both on site and live on social media and immerse themselves in the adventure. 

CONCLUSION

A product launch that was more than just an unveiling - a playful, interactive and, above all, engaging experience! The perfect combination of live event and social media activation.

QUICK FACTS:

• Interactive product launch at Centro Oberhausen
• Two influencer stars as main actors
• Accompanied by prominent social media voices
• Live streaming on TikTok & Instagram
• Immersive event design with branding and photo spots