IDEA

Costa Rica's natural surroundings become the stage for green beauty. The Creator House combines education, entertainment, and community to create an immersive brand experience.

IMPLEMENTATION

In July, the Makanda Hotel in Quepos became the Garnier Creator House 3.0 for four days and hosted 27 international, unpaid influencers. 

The program, with daily changing product focuses, structured the dramaturgy. Action-packed #AdrenalinChallenges, workshops, and self-discovery formats combined knowledge with experience. Boat shoots at sunset, jungle activities, and styling settings by the sea staged Costa Rica as a content stage. Hotel rooms, accessories, and the Garnier kiosk as a content hub integrated the brand immersively into all touchpoints and promoted continuous social media production.

CONCLUSION

Over 47 million impressions prove the effectiveness of the concept. Green beauty was not only explained, but experienced together.

QUICK FACTS

•     27 international influencers (unpaid)
•     4-day creator program in Costa Rica
•     Daily changing product focus