IDEA

A creator getaway that puts mothers at the center and combines beauty, exchange, and shared experiences.

IMPLEMENTATION

Fifteen creators traveled to Mallorca with their mothers and, after checking in, started with a get-to-know-you game, welcome talk, and initial content slots on the suite terrace. Yoga and a beauty breakfast kicked off the next day, followed by a garden picnic and product talk on the lawn. The centerpiece was several hours of live coloring with visible makeover moments. After dinner on the beach, the third day featured a treasure hunt and catamaran tour, followed by live styling, a panel discussion, and a staged Mamma Mia night as an emotional finale.

CONCLUSION

A multi-day brand experience that consistently combined product presentation with genuine mother-daughter moments. Emotional, approachable, and clearly structured.

QUICK FACTS

• 15 creators with their mothers as the target audience
• 4-day getaway in Mallorca
• Key components: live coloring, styling, talks, content slots
• Combination of product education, entertainment, and community formats