IDEA

A brand experience that showcases the new Monochrome Edition in terms of both space and content, consistently combining design, cuisine, and live entertainment.

IMPLEMENTATION

The Ziegelei 101 in Ismaning was transformed into a contrasting black-and-white world for the launch. Clear spatial axes, minimalist design, and targeted lighting set the dramatic tone for the evening. The focus was on several live show stations where brand ambassadors Stefano Zarella, Emma Svenningson, and Sallys Welt performed with the kitchen appliances. Culinary tastings accompanied the presentations. A surprise performance by the band Blue provided a musical highlight. At the same time, tattoo artist Masnu offered individual designs as lasting souvenirs.

CONCLUSION

A compelling brand experience that clearly coordinated the product, space, and program. The Monochrome Edition was staged in an experiential and emotionally charged way.

QUICK FACTS  

•     10 exclusively invited guests
•     Live show stations with three brand ambassadors
•     Surprise act: Band Blue
•     Tattoo activation as an individual experience format & live artist happening