IDEA

For the launch of Hyalu B5 Suractivated Serum and Cream, an immersive brand world was created that combined science, aesthetics, and staging in a clear color concept.

IMPLEMENTATION

The Wassermannhalle in Cologne was completely transformed into a bright blue Hyalu world and dramatically divided into several phases of experience. After the reception, the more than 150 guests immersed themselves in the staged Hyalu B5 laboratory, which brought the product, its mode of action, and innovation to life in a spatial experience. Interactive photo spots and a glambot created highly visible content moments. The moderated product presentation led into a stylish dinner in shimmering shades of blue. The evening culminated in a party with a live saxophonist as the atmospheric highlight of the evening.

CONCLUSION

A consistent spatial and color concept made the product innovation a sensory experience. The launch combined information, aesthetics, and content potential into a holistic brand experience.

QUICK FACTS

• Over 150 guests from media and content
• Transformation of the entire Wassermannhalle
• Immersive brand lab with interactive formats
• Product presentation, dinner, and live entertainment in one evening format