IDEA

How do you create a launch that fits the brand perfectly and actively involves the community? NYX Professional Makeup had the answer: an interactive, immersive event that focused on the sensuality and freshness of the new LIP I.V. - with water, shine and lots of glow.

IMPLEMENTATION

Around 30 selected influencers accepted NYX Professional Makeup's exclusive invitation to the Hotel Oderberger in Berlin to celebrate the launch of LIP I.V. in a unique setting. In keeping with the wet lip look, the event was all about water and elegance. An impressive synchronized swimming show opened the evening in the hotel's historic pool and set the first highlight. The guests then immersed themselves in the stylish atmosphere over drinks and dinner, while being perfectly staged in an exclusive photo shoot with star photographer @danielgraf__.

Spontaneous moments also provided surprises and an entertaining atmosphere. A karaoke act quickly turned into a show interlude, while the pool area was transformed into the ultimate party location. 

CONCLUSION

An event that made the essence of LIP I.V. tangible in every second - from glamorous performances to spontaneous highlights. A perfect mix of water fun and unique social media content.