IDEA

At the exclusive launch event for the new Liftactiv Collagen Specialist 16 Bonding Serum at the Ständehaus in Düsseldorf, the focus was on the future of skincare. The vision: bringing science and innovation to life.

IMPLEMENTATION

Content creators, pharmacists and members of the press immersed themselves in the research behind the product. In an interactive brand world, guests were able to learn about scientific insights and experience Vichy's innovative approach at first hand.

Scientific expertise meets an emotional product experience - a setting that was perfectly staged for social media content.

CONCLUSION

From the initial idea to the final implementation - our first event for Vichy was a complete success. An event that not only made innovation tangible, but also served as a content platform for science and the skincare of the future.

QUICK FACTS:

Exclusive launch event in Düsseldorf

Target group: content creators, pharmacists & press

Bringing science to life