IDEA

NYX Professional Makeup's annual Halloween party took place in 2024 in cooperation with Warner Bros. In the Orangerie Charlottenburg, the exciting worlds of six iconic villains from the film universe became an immersive experience. The focus: to perfectly stage the spectacular Halloween looks of the 100 invited influencers.

IMPLEMENTATION

A captivating storyline with elements of a murder mystery dinner and an escape game was developed under the central question “Who stole Halloween?”. A stylish banquet was held at a long table in the sumptuous surroundings of the Orangery, while the other wing of the building was transformed into six immersive Villain rooms. Each room reflected the universe of a Warner Bros. character - with bespoke decorations and interactive gaming elements. The game flow was specifically designed for large groups and was conceived as a team challenge. The suspense was dramaturgically controlled by a Voice of God and kept the guests right in the middle of the action.

CONCLUSION

The elaborately staged event backdrop perfectly showcased the influencers' Halloween looks for social media, while the immersive room and game design offered unique content options.

QUICK FACTS

- 6 immersive Villain Rooms - 6 teams - 60 minutes

- Fusion of murder mystery dinner and escape game

- 18 specially developed mini-games

- Exciting storyline with Voice of God